Is a guy in denial if he said no when your friend asked him if he likes you? He blushed when he heard you do.?

So he just found out that I like him. Then later my best friend goes up to him to ask if he likes me back. He says no. But when my friends told him i like him, he was really shocked. He had his mouth open wide like an o and he was really blushing. Is he just in denial?Is a guy in denial if he said no when your friend asked him if he likes you? He blushed when he heard you do.?
Most likely. But he's probably worried that his friends will make fun of him and make him feel difficult.

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